The Founders' Story: How VedanshCraft got it's rise
, by Piyush Dhanetwal, 3 min reading time
Founded in 2016 by Mr. Ved Prakash Dhanetwal and his children, Mrs. Anjali Dhanetwal and Mr. Piyush Dhanetwal, Vedansh Craft is a prominent wholesaler and retailer specializing in high-quality handcrafted brass and metal artifacts. Inspired by the artistry and craftsmanship of brass metalwork, Vedansh Craft was established with the goal of preserving traditional techniques and sharing the beauty of Indian brass artistry with the world. Their diverse product range includes home décor and kitchen essentials, each meticulously crafted to reflect the legacy of handmade metal artifacts.
The Craftsmanship Behind Vedansh Craft’s Handcrafted Products
At Vedansh Craft, creating a brass artifact is regarded as an art form that requires immense skill, precision, and patience. The process begins with a design, which can be either hand-sketched or created digitally, detailing the shape and features of the product. Brass sheets or rods are then carefully prepared and cleaned of impurities, subsequently shaped through hammering or bending techniques to form the basic structure. Skilled artisans add fine details using engraving methods, and individual pieces are assembled to create the final product.
The dedication to quality is evident at every stage of production. The founders personally inspect each item to ensure there are no defects, and only the highest quality brass is used. This attention to detail guarantees that Vedansh Craft’s products are not only beautiful but also long-lasting, reflecting the brand’s commitment to traditional craftsmanship.
Unique Selling Points of Vedansh Craft’s Brass Handicrafts
What distinguishes Vedansh Craft from other brass handicraft brands is its unique combination of design, material quality, and customer-centric approach. Their innovative designs attract customers who appreciate artistry and traditional craftsmanship, while the high-quality brass used in every product signifies durability and elegance. Vedansh Craft also places a strong emphasis on excellent customer support, ensuring a positive experience that fosters trust and loyalty.
By offering these three key elements—unique design, premium brass materials, and outstanding customer service—Vedansh Craft has successfully established a brand that is both aesthetically pleasing and customer-focused. This winning combination has allowed the company to thrive in the competitive brass handicrafts market.
Expanding Vedansh Craft’s Legacy
Vedansh Craft has ambitious goals for the future, aiming to become India’s largest trader of brass handicrafts. Their vision includes expanding their presence beyond India, with plans to open stores in countries around the globe. Additionally, Vedansh Craft is committed to sustainability, using brass, a highly recyclable and durable material, to create environmentally responsible products that can be cherished for generations.
They also specialize in Dhokra art, a 4,000-year-old metal-casting technique rooted in India’s Harappan civilization. Created using the lost-wax technique, this craft is celebrated for its intricate detailing and cultural significance. Dhokra art is not only a beautiful addition to home décor but also finds expression in jewelry and religious idols. Made through eco-friendly processes, it has gained international recognition, frequently showcased in museums, art exhibitions, and cultural festivals worldwide.
Vedansh Craft takes pride in offering a diverse range of handcrafted products, including home décor, god idols, Dhokra art and kitchenware. Their focus extends across multiple categories, ensuring a wide variety of artisanal creations. Each piece reflects the commitment to quality, tradition, and craftsmanship.
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